In Hashtag Authentic, social media guru Sara Tasker provides tips, advice and guidance on how to turn your personal Instagram account into a profitable creative outlet. n n Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. n n Saras nurturing voice and enchanting photography provide guidance on: n n Storytelling, with tips on finding your own visual style and personal niche. n Making pictures, including composing for Instagram, finding the best light and getting the most out of your camera phone. n Archiving your life, with tips organized by themes like Craft & Making, Family & Pets and Food & Ingredients. n Sharing your world, detailing the keys to Instagram success and beyond. n n Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer. n