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Financial Times Business Book of the Month n n September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airlines aggressive and flamboyant CEO, Michael OLeary, is contrite and apologetic. n n A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europes biggest airline is off the table. But questions remain about the causes of the debacle and OLearys role in it. n n Michael OLeary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of OLeary - the book examines OLearys personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business. n n Fascinating book ... very comprehensive Eamon Dunphy, The Stand n n n An indispensable guide for anyone who wants to understand not just where Michael OLeary and Ryanair are coming from, but where they are going Sunday Business Post n n n A frequently enlightening unauthorised biography ... entertaining Irish Independent n n In a world of colourless corporate leaders, Ryanairs aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject Book of the Month, The Financial Times n
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Vânzător: Libris.ro
Brand: Matt Cooper
