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Two systems drive the way humans think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples thoughts and choices. n nMajor New York Times bestseller nWinner of the National Academy of Sciences Best Book Award in 2012 nSelected by the New York Times Book Review as one of the ten best books of 2011 nA Globe and Mail Best Books of the Year 2011 Title nOne of The Economists 2011 Books of the Year nOne of The Wall Street Journals Best Nonfiction Books of the Year 2011 n2013 Presidential Medal of Freedom Recipient nKahnemans work with Amos Tversky is the subject of Michael Lewiss The Undoing Project: A Friendship That Changed Our Mindsn nIn the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation--each of these can be understood only by knowing how the two systems shape our judgments and decisions.n nEngaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives--and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.n
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Vânzător: Libris.ro
Brand: Daniel Kahneman
