Vândut de libris.ro
A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius - Sunday Times n n Life is a zero-sum game. n n Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. n n Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trotts distinguished career as a copywriter, creative director, and founder of some of Londons most high-profile advertising agencies. n
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Vânzător: Libris.ro
Brand: Dave Trott
